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DOI

10.65844/2549-4333.1247

Abstract

Drawing upon the environmental impacts of oil palm and environmental justice frameworks, this study critically analyses what issues associated with the negative image of oil palm on social media, particularly Twitter (currently X) and Facebook addressed by Non-Government Organizations (NGOs) and research institutes in Indonesia. We applied the discourse analysis method, and we mined the data from seven Twitter and Facebook accounts, namely 1) WWF Indonesia, 2) Sawit Watch, 3) Yayasan Fortasbi, 4) Greenpeace Indonesia, 5) AMAN, 6) WALHI and 7) CIFOR representing the right-based NGOs, environmental justice NGOs, and research institute in Indonesia. The research shows that the environmental justice NGOs plays a dominant role in addressing negative image of oil palm, with different social media platforms emphasizing distinct issues. On Twitter, the focus is on deforestation and biodiversity loss, while on Facebook, forest fires are the main concern. In terms of environmental justice, the justice NGOs emphasize recognitional and distributional justices, while rights-based NGOs and research institutes focus on representational justice. The justice NGOs claims that oil palm expansion involves regulatory violations and land grabbing. Right-based NGOs highlight labour exploitation while research institutes stress the undervalued role of women in plantations, who often work in poor conditions.

Pages

163–180

Received Date

12 March 2025

Accepted Date

19 December 2025

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